Marketing

25 posts

Rethink Gender-based Marketing – Asrar Qureshi’s Blog Post #1322

Gaby Barrios’s TED Talk argues against gender-based marketing, revealing that gender is a poor predictor of consumer needs, being useful only about 5% of the time. She emphasizes the importance of understanding consumer behavior, attitudes, and contexts, urging pharmaceutical marketers to focus on unmet needs rather than demographic shortcuts for better engagement.
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Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079

Asrar Qureshi’s blog discusses the transformation of pharmaceutical marketing, highlighting a shift from sales-driven approaches to patient-centric strategies. While global trends favor digital engagement and direct-to-consumer marketing, Pakistan remains reliant on traditional methods. Greater compliance and ethical engagement are necessary to modernize the industry and meet evolving patient expectations.
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