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Consumer Health

2 posts

Gaps in Women’s Consumer Health Needs – Pakistan Perspective – Asrar Qureshi’s Blog Post #1206

This blog post highlights the significant gap in addressing women’s health needs in Pakistan, as detailed in a BCG report. Cultural norms and inadequate research hinder effective solutions. It advocates for tailored products, local research, affordability, and culturally sensitive messaging, emphasizing the societal and economic importance of fulfilling these health requirements.
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Gaps in Women’s Consumer Health Needs – Part 1 – Asrar Qureshi’s Blog Post #1205

This blog post highlights women’s substantial yet unmet health needs in the consumer market, indicating a $36 billion opportunity for companies. Despite being key health decision-makers, products often overlook their specific requirements. To address this gap, companies must invest in gender-specific research, tailor products for female health journeys, and promote inclusive innovation.
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