Posts by tag

Customer Experience

3 posts

Technical Expertise vs Customer Experience – Asrar Qureshi’s Blog Post 1150

Asrar Qureshi’s blog post discusses the importance of balancing technical innovation with customer experience in the pharmaceutical industry. Historical examples like Exubera and Vioxx illustrate how neglecting user needs can lead to commercial failure. The future of pharma hinges on prioritizing usability, safety, trust, and accessibility to ensure successful adoption.
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  • 5 min

Customer-centric Approach in Selling – Asrar Qureshi’s Blog Post #1078

Asrar Qureshi’s Blog Post #1078 discusses the need for the pharmaceutical industry to shift from traditional product selling to value-driven, solution-oriented models. Rapid technological advancements and rising customer expectations necessitate a focus on long-term relationships and customer experience rather than mere transactions. Businesses that adapt will thrive in today’s competitive landscape.
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  • 6 min

Next Generation Marketing Skills – Asrar Qureshi’s Blog Post #1026

Asrar Qureshi’s Blog Post #1026 discusses the outdated marketing practices in the pharma industry and emphasizes the need for technological adaptation, particularly in data analytics, digital marketing, AI, customer experience, and personalization. It stresses that embracing these next-generation skills is crucial for staying competitive and improving customer relationships.
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