Posts by tag

Marketing Strategies

14 posts

Rethink Gender-based Marketing – Asrar Qureshi’s Blog Post #1322

Gaby Barrios’s TED Talk argues against gender-based marketing, revealing that gender is a poor predictor of consumer needs, being useful only about 5% of the time. She emphasizes the importance of understanding consumer behavior, attitudes, and contexts, urging pharmaceutical marketers to focus on unmet needs rather than demographic shortcuts for better engagement.
Share
View Post
  • 4 min

Pharmaceutical Marketing – Stuck in the Past – Asrar Qureshi’s Blog Post #1103

The blog post discusses the stagnation of pharmaceutical marketing due to reliance on outdated strategies, regulatory constraints, and risk aversion. It emphasizes the need for innovation through data-driven personalization, omnichannel engagement, and agile methodologies. A cultural shift toward collaboration and customer-centric approaches is essential for modernization and relevance in a changing landscape.
Share
View Post
  • 5 min

Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079

Asrar Qureshi’s blog discusses the transformation of pharmaceutical marketing, highlighting a shift from sales-driven approaches to patient-centric strategies. While global trends favor digital engagement and direct-to-consumer marketing, Pakistan remains reliant on traditional methods. Greater compliance and ethical engagement are necessary to modernize the industry and meet evolving patient expectations.
Share