Posts by tag

Marketing

11 posts

Rethink Gender-based Marketing – Asrar Qureshi’s Blog Post #1322

Gaby Barrios’s TED Talk argues against gender-based marketing, revealing that gender is a poor predictor of consumer needs, being useful only about 5% of the time. She emphasizes the importance of understanding consumer behavior, attitudes, and contexts, urging pharmaceutical marketers to focus on unmet needs rather than demographic shortcuts for better engagement.
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  • 5 min

Supporting Serendipity in the World of Algorithms – Asrar Qureshi’s Blog Post #1114

In an era dominated by AI-driven personalization, Klaus Wertenbroch’s article emphasizes the risks of limiting choices and perpetuating popularity bias. It advocates for integrating serendipity into digital experiences, promoting unexpected discoveries through diverse recommendations. The piece calls for algorithmic humility to enrich user engagement and preserve human creativity in technology.
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Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079

Asrar Qureshi’s blog discusses the transformation of pharmaceutical marketing, highlighting a shift from sales-driven approaches to patient-centric strategies. While global trends favor digital engagement and direct-to-consumer marketing, Pakistan remains reliant on traditional methods. Greater compliance and ethical engagement are necessary to modernize the industry and meet evolving patient expectations.
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Managing Drugs Shortage – Asrar Qureshi’s Blog Post #1028

This blog post addresses the critical issue of drug shortages, emphasizing that they arise from regulatory failings, corruption, and inadequate supply chain management in Pakistan’s pharmaceutical sector. It highlights the neglect of policymakers and the financial struggles faced by companies, urging coordinated efforts among stakeholders to resolve this pressing healthcare challenge.
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