Digital Marketing

6 posts

Gen Z Approach to Healthcare – Asrar Qureshi’s Blog Post #1109

As Generation Z, the digital-native cohort, reshapes healthcare consumption, their tech-first mindset poses challenges and opportunities for providers. They prioritize mental health, favor digital platforms for information, and show little loyalty to providers. To engage them, healthcare must focus on personalization, transparency, and inclusivity while leveraging social media effectively.
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Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079

Asrar Qureshi’s blog discusses the transformation of pharmaceutical marketing, highlighting a shift from sales-driven approaches to patient-centric strategies. While global trends favor digital engagement and direct-to-consumer marketing, Pakistan remains reliant on traditional methods. Greater compliance and ethical engagement are necessary to modernize the industry and meet evolving patient expectations.
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